Pull up a chair. Get comfy. This is a long one!
We know privacy policies aren’t exactly thrilling reading, but your personal information matters to us. So we’ve laid everything out as clearly as possible, without hiding the important bits in the small print.
Right then, let’s get into it.
1. Who We Are
Apex Lines is an independent motorsport and automotive-inspired apparel business based in Cleethorpes, United Kingdom.
Apex Lines is operated by Ian Oxborough as a sole trader, who is the data controller responsible for the personal information collected through this website.
Business name: Apex Lines
Business address: 29 Bursar Street, Cleethorpes, DN35 8DT, United Kingdom
Email: info@apexlines.co.uk
We respect your privacy and are committed to handling your personal information responsibly, transparently and in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy explains what personal information we collect, why we use it, who we share it with and the rights you have regarding your information.
2. Personal Information We Collect
When you visit our website, place an order, create an account or contact Apex Lines, we may collect the following personal information:
Information you provide when ordering:
- Your name
- Billing and delivery addresses
- Email address and telephone number
- Products ordered, sizes, quantities and order history
- Information you provide in order notes or customer enquiries
Customer account information:
Creating an account is optional. If you choose to register, we store your account details, order history and any billing or delivery addresses you save. Passwords are stored in a protected form rather than as readable text.
You can also place an order as a guest without creating an account.
Payment information:
Payments are processed by our payment service providers. Apex Lines receives payment confirmation and relevant transaction details but does not normally receive or store your full payment card number or card security code.
Website and technical information:
When you use our website, certain technical information may be collected, including your IP address, browser type, device information, cookie identifiers and information needed to operate the shopping basket, checkout and website security.
Communications and marketing preferences:
If you contact us, we may retain your message and our response. If you separately choose to receive marketing communications, we may record your contact details, consent and subscription preferences.
Creating an account or placing an order does not automatically subscribe you to marketing emails.
3. How and Why We Use Your Personal Information
Apex Lines only uses your personal information where we have a lawful reason to do so under UK data protection law.
Processing and fulfilling orders — Contract
We use your name, contact details, delivery address and order information to process purchases, arrange production and delivery, provide order updates and handle returns or refunds.
This processing is necessary to fulfil our contract with you.
Managing customer accounts — Contract
If you choose to create an account, we use your information to provide account access, display your order history and manage saved billing and delivery details.
Legal and financial obligations — Legal obligation
We retain certain order, payment and transaction records where necessary to comply with applicable tax, accounting and consumer protection laws.
Customer service and website security — Legitimate interests
We use relevant information to respond to enquiries, resolve problems, prevent fraud and maintain the security and reliability of our website.
Where we rely on legitimate interests, we consider your rights and privacy before processing your information.
Marketing communications — Consent
Where we ask for your consent to receive promotional emails, we will only send these communications if you have actively opted in.
You can withdraw your consent or unsubscribe at any time.
Creating an account or purchasing a product does not, by itself, constitute consent to receive marketing emails.
Website cookies and analytics
We use essential technologies where necessary to operate the website, including its basket, checkout and security features.
Where consent is legally required for non-essential cookies or similar technologies, such as certain analytics or advertising tools, we will request it before using them.
4. Who We Share Your Personal Information With
To operate our business and fulfil customer orders, Apex Lines may share relevant personal information with trusted third-party service providers.
We only share information that is reasonably necessary for the service being provided.
Production and order fulfilment — Inkthreadable
We work with Inkthreadable, our UK-based print-on-demand production and fulfilment partner.
When you place an order, relevant information may be shared with Inkthreadable, including your name, delivery address, ordered products, garment sizes and quantities, and any delivery instructions required to complete your order.
Inkthreadable uses this information to produce, package and dispatch your purchases.
Delivery companies
Your name, delivery address and relevant contact information may be provided to postal and courier services, including Royal Mail and other delivery partners, so that your order can be delivered and tracked.
Payment processing — Square
Apex Lines uses Square as its payment processing provider.
When you make a purchase, Square securely processes your payment information, including card details and relevant transaction information. Square may also process information for payment verification, fraud prevention and refunds.
Apex Lines receives payment confirmations and relevant transaction records but does not receive or store your full payment card number or card security code.
Square handles personal information in accordance with its own privacy notice, which you can read at Square’s Privacy Policy.
Website hosting and ecommerce services
Our website uses WordPress and WooCommerce and is hosted by IONOS.
Relevant technical and customer information may be processed through these services to operate our website, manage customer accounts, process orders, maintain security and provide backups.
Professional advisers and legal authorities
We may disclose relevant information to accountants, professional advisers, regulators or other authorities where reasonably necessary or legally required.
We do not sell your personal information to third parties.
Where a service provider processes personal information on our behalf, we take reasonable steps to ensure appropriate data protection arrangements are in place.
5. How Long We Keep Your Personal Information
Apex Lines keeps personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including meeting legal, accounting and tax obligations.
Orders and financial records
We generally retain relevant order, payment and transaction records for at least five years after the relevant tax return filing deadline, or longer where required by law or reasonably necessary to resolve disputes.
Customer accounts
If you create an account, we retain your account information while your account remains active.
You may request the closure of your account or deletion of personal information by contacting info@apexlines.co.uk.
Where we are legally required to retain certain transaction records, these may be kept after your account is closed.
Customer enquiries
We retain correspondence for as long as reasonably necessary to respond to enquiries, resolve complaints and maintain appropriate business records.
Marketing information
If you subscribe to marketing communications, we retain the information needed to manage your subscription until you unsubscribe or withdraw consent.
We may retain a minimal record of your opt-out to ensure that we respect your preferences.
Website and security information
Technical records, such as security logs and cookie information, are retained according to their purpose and the settings of the services used by our website.
We periodically review the information we hold and delete or anonymise it when it is no longer required.
6. Your Privacy Rights
Under UK data protection law, you have certain rights regarding the personal information we hold about you.
Depending on the circumstances, these include:
- Right of access: You can request a copy of the personal information we hold about you.
- Right to rectification: You can ask us to correct information that is inaccurate or incomplete.
- Right to erasure: You can request that we delete your personal information where the law allows. Some information may need to be retained for legal, tax or accounting purposes.
- Right to restrict processing: You can ask us to limit how we use your information in certain circumstances.
- Right to object: You can object to certain uses of your information, including processing based on legitimate interests. You can object to direct marketing at any time.
- Right to data portability: Where applicable, you can request certain personal information in a structured, commonly used, machine-readable format.
- Right to withdraw consent: Where we rely on your consent, you can withdraw it at any time without affecting processing already carried out lawfully.
- Rights relating to automated decision-making: You have rights concerning certain decisions made solely by automated processing that produce legal or similarly significant effects.
How to Exercise Your Rights
To make a privacy-related request, please email info@apexlines.co.uk.
We may need to verify your identity before responding to protect your personal information.
We will normally respond within one calendar month, although this period may be extended where permitted by law.
There is normally no charge for exercising your data protection rights.
Complaints
If you have concerns about how Apex Lines handles your personal information, please contact us first so we can investigate.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.
Website: https://ico.org.uk
You do not have to contact us before making a complaint to the ICO.
7. Cookies and Tracking Technologies
The Apex Lines website uses cookies and similar technologies to help the website function, provide a reliable shopping experience and protect customer information.
Cookies are small files stored on your device when you visit a website. Some are essential for the website to operate, while others may be used for analytics or marketing.
Essential Cookies
Our website uses essential cookies and related technologies to support functions such as:
- Remembering items added to your shopping basket.
- Maintaining checkout sessions.
- Keeping registered customers signed in.
- Supporting website security and fraud prevention.
- Remembering your cookie privacy preferences, where applicable.
These technologies are necessary to provide the services you request and do not normally require consent.
Analytics and Marketing Cookies
We may use optional analytics or advertising technologies to understand website performance, improve the shopping experience and measure the effectiveness of marketing campaigns.
Where these technologies require consent under UK law, we will ask for your permission before activating them.
We will not treat your decision to purchase a product or create an account as consent to non-essential cookies.
Managing Your Cookie Preferences
Where optional cookies are used, you will be able to accept or reject them through the cookie consent controls provided on our website.
You can also manage or delete cookies through your browser settings. Disabling essential cookies may prevent certain website features, including the shopping basket and checkout, from functioning correctly.
We will review and update our cookie information as the technologies used on our website change.
8. International Data Transfers
Apex Lines is based in the United Kingdom, but some of the third-party services we use may process or store personal information in other countries.
For example, our payment processing, website infrastructure or other service providers may use systems or subcontractors located outside the UK.
Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place, in accordance with applicable UK data protection law.
These safeguards may include:
- Transfers to countries recognised by the UK government as providing an adequate level of data protection.
- Appropriate contractual protections, such as the UK International Data Transfer Agreement or the UK Addendum to standard contractual clauses.
- Other lawful transfer mechanisms permitted under UK data protection legislation.
We aim to work with service providers that maintain appropriate security and data protection standards.
If you would like further information about international transfers of your personal information, please contact info@apexlines.co.uk.
9. How We Protect Your Personal Information
At Apex Lines, we take the security of your personal information seriously.
We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, accidental loss, misuse, alteration or disclosure.
These measures include:
- Secure website connections: Our website uses HTTPS encryption to help protect information transmitted between your browser and our website.
- Secure payment processing: Card payments are processed through Square. Apex Lines does not normally receive or store your complete payment card details.
- Customer account protection: Customer passwords are stored in a protected form rather than as readable text.
- Restricted access: Access to customer and order information is limited to those who need it for legitimate business purposes.
- Website maintenance: We aim to keep our website software, plugins and security settings appropriately maintained and updated.
- Trusted service providers: We take reasonable steps to assess the security and data protection arrangements of companies that process personal information on our behalf.
Although we take reasonable precautions, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
If we become aware of a personal data breach, we will investigate and take appropriate action, including notifying affected individuals and the Information Commissioner’s Office where legally required.
If you believe your personal information or Apex Lines account may have been compromised, please contact info@apexlines.co.uk.
10. Changes to This Privacy Policy and Contact Details
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website functionality, service providers or applicable data protection laws.
When we make changes, we will publish the updated policy on this page and revise the Last Updated date below.
Where changes significantly affect how we use your personal information, we will take additional steps to inform you where required by law.
We encourage you to review this page occasionally to stay informed about how we protect your personal information.
Contact Us
If you have any questions about this Privacy Policy, how Apex Lines handles your personal information or how to exercise your data protection rights, please contact:
Apex Lines
Operated by Ian Oxborough, Sole Trader
29 Bursar Street
Cleethorpes
DN35 8DT
United Kingdom
Email: info@apexlines.co.uk
We will do our best to respond to your enquiry promptly.
Last Updated: 1 November 2026